Sponsored by Lieff Cabraser Heimann & Bernstein, LLP

🎉 AAJ Annual Convention 2025 – Social Media Toolkit

Official Hashtag: #AAJAnnual25
Event Dates: July 18-22
Location: San Francisco, CA | Moscone Convention Center

Help us spread the word and build excitement for the American Association for Justice’s premier event for trial lawyers. Whether you're attending, speaking, sponsoring, or exhibiting—we’ve made it easy to promote your involvement.


📌 Quick Links


🗣️ General Guidelines

Use the hashtag #AAJAnnual25 in all posts
Tag AAJ’s social accounts when possible
Share your excitement before, during, and after the event


🧑‍⚖️ For Attendees

Post 1 – Before the Convention
📸 Image: Event logo or branded graphic
I’m heading to San Francisco for #AAJAnnual25! Can’t wait to connect with fellow trial lawyers, earn CLE credits, and learn from some of the best legal minds in the country.
🔗 Learn more: justiceannualconvention.org

Post 2 – During the Convention
📸 Image: Selfie or San Francisco photo
Day 1 at #AAJAnnual25 and already inspired! Looking forward to more great sessions, networking, and learning.

Post 3 – After the Convention
📸 Image: Favorite moment or speaker
Feeling energized and empowered after an amazing #AAJAnnual25. Huge thanks to the @JusticeDotOrg team and all the speakers. See you in #AAJWinter26 in San Diego!

🎤 For Speakers

Post 1 – Speaker Announcement
📸 Image: Speaker headshot or branded graphic
Excited to speak at the #AAJAnnual25 this year! I’ll be presenting on [Topic Name]—hope to see you there!
🔗 Register here: justiceannualconvention.org

Post 2 – Day-of Reminder
📸 Image: Live photo
Ready to take the stage at #AAJAnnual25! Join me today at [Time] for a session on [Topic Name]. Let’s talk strategy, advocacy, and impact.

🤝 For Sponsors

Post 1 – Sponsor Spotlight
📸 Image: Booth graphic or branded visual
Proud to sponsor #AAJAnnual25! Supporting trial lawyers and access to justice is at the heart of what we do.
Come visit us at [Room Location]!

Post 2 – Networking Invitation
📸 Image: Team photo or onsite setup
We’re looking forward to meeting you at #AAJAnnual25. Stop by our booth to connect with our team and learn how we support trial attorneys every day.

💼 For Exhibitors

Post 1 – Exhibitor Announcement
📸 Image: Branded booth teaser
We’re exhibiting at #AAJAnnual25! Come see us at [Booth #] to learn how we help attorneys level up their practice.

Post 2 – Booth Visit Reminder
📸 Image: Photo of giveaway or interactive display
Stop by to connect with our team at #AAJAnnual25—we’ve got [cool swag/giveaways/interactive demos] and a lot to share with the trial lawyer community.

📷 Downloadable Assets

Enhance your posts with our branded graphics:


🔄 How to Use a Canva Template & Change the Photo

Step 1: Open the Template
  1. Click the Canva template link (bit.ly/AAJAnnualGraphic2)
  2. Log into your Canva account or create a free account.
  3. Click “Use template” to open a copy in your Canva editor.
Step 2: Upload Your Photo
  1. On the left-hand panel, click the “Uploads” tab (cloud icon).
  2. Click the purple “Upload files” button.
  3. Select your photo from your computer or drag and drop it into the upload area.
  4. Wait for it to finish uploading — you’ll see a thumbnail preview when it's ready.
Step 3: Replace the Placeholder Photo
  1. Click on the photo placeholder in the template (usually a frame or image box).
  2. Drag your uploaded photo over the placeholder.
  3. Drop it when you see the image snap into place — it will automatically crop to fit the frame.

    Tip: Double-click the image to adjust positioning or scale inside the frame.
Step 4: Download Your Graphic
  1. Click “Share” in the top-right corner.
  2. Choose “Download.”
  3. Select PNG or JPG for social media posts.
  4. Click “Download.”

    Now your custom graphic is ready to post on social media using #AAJAnnual25!

💬 Questions?

Reach out to marketing@justice.org. We're happy to help you promote your involvement!

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